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Significant but focused and efficiently managed investments in R&D are a prerequisite to achieve technological innovations. But there is a long way to go from an idea for a product or process (“invention”) to a real success in the market (“innovation”). To secure economic success, it is thus vital for a company to build a risk-reward-wise balanced pipeline of new products or processes and to continually bring new innovations into the market place.
The market is often not clearly enough defined for innovative products and needs a better explanation of the technological innovation from a marketing point of view rather than from the technological side. Therefore, R&D and marketing need to work more closely together than it is often the case. Integrating R&D, IP and business strategy is vitally important to the success of research-intensive companies.
This book presents some insight and experience for innovation processes in the chemical industry. It may also give guidelines for a better understanding of the processes and success factors.
To achieve these goals competent experts were invited to contribute from varying, partly non-chemicals backgrounds depicting a wide overview on the subject of innovation in the chemical industry, detailed and supported by numerous examples.
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